Playtech Launches Industry’s First Omni-Channel Slot
Innovation is always a priority among the casino industry’s leading software developers. As of 2017, NetEnt and Microgaming are making headlines for their pursuit of making great VR/AR casino games, but recent news suggests Playtech is going in a slightly different direction.
Tiki Island Available Over all Channels
From February 2017, Playtech has unleashed what has been described as the industry’s first-ever omni channel game. Now, what that term means is that Playtech is making the new slot game available across all of its different channels.
The name of the slot is Tiki Paradise, with Playtech having made it possible for the game to be played on desktop, mobile, and in land-based gambling locations. Ultimately, this will ensure that players are playing exactly the same game whether they are in the digital or physical realms.
Special Features to Unlock
In the Tiki Paradise slot, players will meet a five-reel slot with a relatively modest 10 paylines that will pay out with three or more matching symbols from left to right. The 10 paylines seem a little small, but it actually makes sense for a slot that is omni channel and designed to reach the largest-possible audience.
Coral is the first digital and land-based partner to roll out Tiki Paradise alongside its existing Playtech slots. As a reward, Playtech has added depth for customers who choose to play with a Coral Connect card, which is designed to unlock an additional feature in the form of Wild Nights.
As a continuation, Coral customers are then encouraged to take their Tiki Paradise experience online or mobile. And the lure for doing so within 14 days is that there will be the chance to reach free spins and unlock two more free game features.
Playtech has also designed a third stage to the experience whereby customers can close the loop by returning to play Tiki Paradise in a Coral betting store. This will open up another two special features to let players access all five. This entire process needs to be completed inside of 14 days with Coral.
Benefits of Omni Channel Slots
Software developers are always thinking of new possibilities for shaking up their video slots. Over the years, Playtech has succeeded by committing to making original and branded slots, while also devoting resources to mobile compatibility and gameplay features.
Comparatively, it is more of a risk for Playtech to explore omni channel slots, but there are benefits to the concept:
- Cohesive experience: Omni channel allows for all players of a gambling operator to enjoy the very same fun games.
- Un-lockable features: Playtech has used its omni channel setup to reward players who switch between land-based and digital gaming.
- Added depth: Tiki Island might only be the start of a concept where there is much more to unlock than standard features. For instance, this could include the unlocking of story scenes in some of the more ambitious Playtech slots.
Tiki Island will be available online and across Coral’s 1,300 strong network of betting shops. Time will tell as to whether or not the omni channel slot concept takes off.