If you have heard of Betfred, Sky Vegas or Virgin Games then you are to some extent familiar with IGT. That stands for International Game Technology, which is not just hot air. This game company has studios in all the major regulated markets including the UK, Gibraltar, Nevada and China.
Movers and Shakers
IGT is as influential a force in today’s online and mobile casino world as firms like Microgaming, Playtech and High5 — indeed, IGT has been acquiring other top game studios to improve its products, most recently a Swedish studio.
Little of this matters to folks playing blockbuster slots and cards games that IGT makes, like:
- Jacks or Better
- Chain Reactors
- Rainbow Riches
- Roulette Classic
- 20+ Blackjack
In fact, like the world’s best casino-app makers, IGT has roots in land-based casino gaming machines and consoles. That gives them deep experience (since 1981), as well as the ability to translate popular physical slot titles, for example, for online play.
Cutting a New Edge
But IGT is now pushing the envelope by embracing mobile and social gaming audiences, as well as a focus on tablet games. It plans to roll out optimized tablet apps, on the belief that mobile casino players demand dedicated mobile games (not just retrofitted apps), created for their particular ways to play.
IGT is focusing on mobile and social gaming, because this is the leading edge of how players are exploring online gambling today. Mobile and social, if you will, will be the hottest growth areas in the coming few years.
Post-Flash, Post-Apps — Enter HTML 5
Technically, this game studio is right on the money and in step with World Wide Web history by their push into HTML 5. This technology is the Web’s latest incarnation and its state of the art, because games, music and video can operate inside the browser window.
NOTE: HTML 5 makes downloading apps, Flash and compatibility issues things of the past!
Have you come across the phrase ‘Internet content blocking’ yet? If you want to know more, read our review here.
Where You’ll Be Seeing IGT
IGT is already profitable in the American market (individual states with regulated gambling). It specializes in porting its games into the existing systems in use by online casinos or into websites that have never offered casino gaming before.
Titles like Rainbow Riches can be offered by sites already using a competitor’s system — the case in point being Virgin’s casino, which has picked up IGT’s newest title to run alongside its main games, licensed from Microgaming.
That is real competition: to attract another game studio’s clientele, especially one as famous and popular as Virgin Mobile Games! IGT is serious about mobile and social gambling, proving its intent with the plan of launching 20 new games every year.
That means you will see a lot more of IGT’s games, licensed to high-quality online casinos, leading the way forward with social-mobile slot games and classic casino table games.
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